Apple now sells $50 "Intelligence Usage Packs" when you hit AI limits in Logic Pro

Apple has started charging for more AI. Logic Pro now offers an option to "Buy More Usage," a one-time $49.99 purchase for users who hit the limits on its built-in AI assistant, Andrew Liszewski reports for The Verge, via 9to5Mac.

What you're buying

Apple calls them Intelligence Usage Packs. They extend access to Apple Intelligence features that have caps because they run on cloud models from OpenAI or Google Gemini. In September Apple published a support article spelling out those limits.

Logic Pro's assistant can start a song, set up a vocal track from one prompt or refine a project, and Apple says how fast you hit the limit depends on how complex your conversations are. When you run low, the purchase option sits under Intelligence Features > Show Usage.

The fine print: a pack works only for the Apple Account that bought it, with no Family Sharing. Unused usage rolls over month to month but expires 12 months after purchase.

What's next

Only Logic Pro has the option today, but Apple is expected to add it this month to other Creator Studio apps, including Pixelmator Pro, Final Cut Pro and Motion, plus Pages, Keynote and Numbers, which are getting Apple's AI chatbot.

The read

This is the economics of renting someone else's model showing through. Apple's hardware pays for on-device features, but cloud models cost per use, and heavy users now pay per use too. It's the same pressure behind usage caps everywhere: the more an AI feature gets used, the less "free" it can be. Expect metered AI to become normal in creative apps, and price it into your workflow if you lean on these assistants.

Scoreboard update: Draw. AI features get more capable in Apple's apps, and heavy users start paying by the conversation.

Stay undead.