# ChatGPT adds verified "Business Agents" that answer questions on a brand's behalf

> Eligible US e-commerce and online service companies can build an agent, claim and verify their profile in a new Business Hub, and see where ChatGPT mentions them.

- URL: https://devisdead.ai/news/chatgpt-adds-verified-business-agents-that-answer-questions-on-a-brand-s-behalf
- Published: 2026-11-11T01:09:47Z
- Author: DevIsDead Newsroom
- Section: AI
- Tags: openai, chatgpt, agents, e-commerce
- Originally reported by The Verge (https://www.theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub).

OpenAI is letting businesses put their own AI agents inside ChatGPT, Jay Peters reports for [The Verge](https://www.theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub). The "Business Agents" are part of a set of business features launching in beta today, first for US online stores and online service companies that qualify.

## How it works for users

If a business that has built an agent shows up in a ChatGPT answer, you can start a conversation with that agent. Ask what it sells, follow up, or ask how two of its products differ. The business writes the agent's instructions and gives it the context it needs to answer.

OpenAI says those chats are clearly labeled and kept apart from your main ChatGPT conversation.

## Verification and the Business Hub

To show that an agent really speaks for a company, businesses can claim their organization and get verified in a tool called Business Hub. OpenAI isn't explaining how verification works, because, according to VP of monetization Benji Shomair, the method differs from business to business.

The Hub also gives companies data: how often ChatGPT mentions them and the top "discovery topics" where they come up.

## Where it's heading

OpenAI frames this as an early step. It's starting with accurate business details, insights and conversations that help people decide, and says it will look at more ways for businesses to reach customers, directly or through agents, inside ChatGPT and beyond.

**[Scoreboard](/scoreboard) update:** AI +1. Brands now send their own agents to talk to customers inside ChatGPT.

Stay undead.