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ByteDance is reportedly preparing its own personal AI agent to take on Meta's Muse

Bloomberg says the TikTok owner could show it in the coming weeks, while its cofounder reportedly told staff its AI may not catch up until 2029 or 2030.

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ByteDance is getting a personal AI agent ready to compete with Meta's Muse, and it could appear in the coming weeks, Karissa Bell reports for Engadget, citing Bloomberg.

What's known

Not much. Bloomberg didn't have a name or details on how it works, only that it would play a role similar to Muse. It also isn't clear whether ByteDance plans hardware for it, the way Meta wants Muse on its AI glasses and in a standalone "charm." ByteDance didn't respond to a request for comment.

What it's up against

Muse has passed 10 million users, and Mark Zuckerberg has predicted it could earn more per user than Meta's existing apps.

ByteDance's AI reputation rests mostly on Seedance, its video generator, whose clips went viral this year and drew legal scrutiny from US studios. Cofounder Zhang Yiming reportedly warned staff that its AI probably won't catch the frontier labs before 2029, maybe 2030.

A personal agent from the owner of TikTok would also bring fresh questions about data privacy and how much access these agents should get to people's lives.

Scoreboard update: Draw. Another giant joins the personal-agent race, and nobody's shown the product yet.

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